Behavior Change: Addressing the Challenges of Scale in the Social Sector with Cues from Consumer Marketing

Abstract: Consumer Marketing has been successful at changing consumption behaviors, persuading people to change habits – switch a brand (or increase loyalty to one), adopt a new category, increase consumption etc. They do it at scale, and for products that people may not inherently “need”, and are often not “good” for them. What can we […]

Witnessing Climate Change in the Indian Subcontinent

Author: Divya Malhotra, Additional Comptroller & Auditor General (retd), Currently a Key Associate at Changescape Consulting Abstract: The Indian subcontinent has experienced a prolonged heat wave, followed by a monsoon with large variations spatially and associated with heavy rainfall events and subsequent floods in the year 2022. Such adverse weather conditions have destabilized the ecosystem […]